Our core business
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Our company is engaged in wholesale business of food, mainly confectionery.
The confectioneries which MITAKADOH CO., LTD. is treating are the things except Japanese cakes and Western cakes etc., and are generally called public distribution confectioneries. Now the confectionery is said to be consumed more than 2 trillion yen in Japan each year, and to become a field which accounts for a large proportion among the whole food. However, the confectionery never reach the cosumers only by makers which produce these cakes. This process is said "distribution" and the wholesalers have a essential role in the distribution of confectionery. This role would be fulfilled by various functions, but our basic stance is to enhance these capabilities to serve customers as much as possible. Small amount into a wide variety of products will be produced accordingly by individuation of consciousness of life and lifestyle, and the needs of an increasingly diverse consumer. In order to keep up with trends such times, the important feature is to be served not only as a "pipeline distribution function" connecting the customers and the producers , but also as a "contact" of the flow of goods and information. In addition, this "contact" is need to be the"two-way contact"with the ability to collect the information and needs of customer as well as the"one-way contact"with delivering products to customers. Furthermore, MITAKADOH CO., LTD.,as an attentive multi-service merchandiser, also play a wide range of role in retail services, such as sales promotion, sales planning and retail support. |
Broad product mix
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The advancement of the life of the people and the change of the lifestyle have a big influence on consumers desire for food and confectionery, and new correspondence is expected.
We deal with about 400 Manufacturers and treat more than 3000 kinds of products, which were rich in variety. We believe that this broad product mix may be enough to cover the diverse and individualized needs. |
Excavation, development of the product
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In Japan there are many manufacturers tha has not yet been introduced in the Tokyo metropolitan area.
We continue finding products produced by a traditional technique, the products which are full of local character, and the original and best-selling products in local areas. |
Proposal as a specialist
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Our role is to grasp in advance the needs hidden in the hearts and a wide range of the product information data, and to reflect instantaneously them on sales floors, and to help custumers more exact merchandising.
We have communicated with customers and manufacturers, , and reflected this feedback on sales activity , and provided information and suggestions to make good sales floors. |
Development of private labels
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We are working on the development of Private label to provide "attractive products that could be useful for building customer loyalty," "differentiated products with originality", ie, "products that lead to the activation of our retail business,"
Where target do you set up ? What needs do you satisfy ? What kind of product design and design policy should we plan for the strategy. Taking advantage of the information-gathering ability and the marketing clout unique to wholesale business and the research of consumer needs and the thorough quality research, we are working on the creation of new values and the creation of a market. |
Corresponding distribution of nationwide
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We have established an extensive distribution network with branches and sales offices throughout the East as the center, in order to maintain the fresh and good quality of just made confectionery and to deliver precisely as soon as possible.
Moreover we form an alliance with the wholesalers throughout Japan and engage in the distribution across the country. |
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